Case Studies

Below are a few examples of the kind of results we can achieve for you.


Created by iconic filmmaker, Menelik Shabazz, bfmiff started in 1999. This British-based festival was one of the longest running black British film festivals, born at a time when “…black cinema was a new experience to many – outside of the Hollywood fare…” so says the festival’s founder, Shabazz.

After a 5-year hiatus, bfmiff needed to re-establish itself within the industry. What we applied were plans to reengage audiences, remind the industry of the festival’s resurface and maintain a presence, which attracted credible productions for programming. Through other promotional associates, we provided ‘go-to’ social media messages, which kept audiences engaged and up to date with news, commentary and updates. During the event, social media was key to provide vitality for the festival long after its festival dates. With a team of social media assistants, we engaged attending audiences and filmmakers in telling the story of the festival during and after its event days.

brixton rock

‘Brixton Rock’ is a novel written in 1999 by award-winning novelist Alex Wheatle. It focuses on its protagonist ‘Brenton Brown’, a troubled teenager abandoned to the care home system he’s known all his life. Now eighteen years old, circumstances take a dramatic turn when ‘Brenton’ is given the address of his biological mother and, when he makes the decision to go and pay her a momentous visit.

We became involved after the production’s Indiegogo funding campaign’s completion. The production needed to keep the momentum progressing as the film was shot and entered post-production. Equally, this short-film is an overture for a full feature-length film so audience engagement and industry interest is of importance.

We oversaw a plan to include a social media campaign which monopolised on Brixton Rock’s immense history, political context, musical references, clothing, religion, migratory stories, triumphs of Alex Wheatle as an author, a mainly women-led crew and director (Ethosheia Hylton) just to name a few themes from which we could furrow. The novel and subsequent short film gave us ample story driven copy for trickle-effect media coverage. Performed in this way, it keeps the short-film relevant and in audiences’ sights.

absent: The cycle of a broken home

In a subject matter close to her heart, director Aysha Scott’s, Absent is a story about reconciliation and healing the pains of abandonment by fathers. 

The production embarked upon a funding campaign and was seeking coverage to support its growth. With a plan in place the production engaged with subject specific platforms as well as outlets interested in Aysha as an industry professional, the production’s key personnel and its subject matter of family, children, family law, parental obligations and so on. Coverage included, Melan Mag, Black Hair and Beauty, South London Press and various radio and Youtubers.