Below are a few examples of the kind of results we can achieve for you.
BelEve UK is a social enterprise, which concerns itself with the educational attainment and aspirational goals of girls and young women.
Some of the key elements for success with this social enterprise were that of stakeholder relationship building and audience engagement. We developed a plan to seek out potential stakeholders who supported the organisation in its outcomes. Some of this support came ‘in-kind’, other relationships came with direct sponsorship.
Added to the package, we provided social media messaging and website content creation for the fledgling enterprise.
BLACK FILMMAKER INTERNATIONAL FILM FESTIVAL
Created by iconic filmmaker, Menelik Shabazz, bfmiff started in 1999. This British-based festival was one of the longest running black British film festivals, born at a time when “…black cinema was a new experience to many – outside of the Hollywood fare…” so says the festival’s founder, Shabazz.
After a 5-year hiatus, bfmiff needed to re-establish itself within the industry. What we applied were plans to reengage audiences, remind the industry of the festival’s resurface and maintain a presence, which attracted credible productions for programming. Through other promotional associates, we provided ‘go-to’ social media messages, which kept audiences engaged and up to date with news, commentary and updates. During the event, social media was key to provide vitality for the festival long after its festival dates. With a team of social media assistants, we engaged attending audiences and filmmakers in telling the story of the festival during and after its event days.
Women of the lens film digital festival
Born out of the belief that women of colour are still woefully underrepresented in film, Women Of The Lens was launched to showcase primarily British productions and build spaces, which encourage women of colour to develop lengthy careers in the film and broadcast industries.
Being a new festival presents some challenges; what are the personalities behind the organisation? What reputation can they bring to the new festival that has no track record? How can the festival build its brand to demonstrate credibility, trust and kudos?
Consistently relevant and engaging copy, a trickle effect media coverage plan built around developmental stages of the festival are what we’ve implemented. Using festival staff expertise in other areas, we were able to showcase their talents and the festival on industry panel discussions and presentations.
We’ve a keen eye on the final programming where we can monopolise on areas to include production themes, social context, the actual filmmakers and other initiatives the festival will start.
‘Brixton Rock’ is a novel written in 1999 by award-winning novelist Alex Wheatle. It focuses on its protagonist ‘Brenton Brown’, a troubled teenager abandoned to the care home system he’s known all his life. Now eighteen years old, circumstances take a dramatic turn when ‘Brenton’ is given the address of his biological mother and, when he makes the decision to go and pay her a momentous visit.
We became involved after the production’s Indiegogo funding campaign’s completion. The production needed to keep the momentum progressing as the film was shot and entered post-production. Equally, this short-film is an overture for a full feature-length film so audience engagement and industry interest is of importance.
We oversaw a plan to include a social media campaign which monopolised on Brixton Rock’s immense history, political context, musical references, clothing, religion, migratory stories, triumphs of Alex Wheatle as an author, a mainly women-led crew and director (Ethosheia Hylton) just to name a few themes from which we could furrow. The novel and subsequent short film gave us ample story driven copy for trickle-effect media coverage. Performed in this way, it keeps the short-film relevant and in audiences’ sights.
absent: The cycle of a broken home
In a subject matter close to her heart, director Aysha Scott’s, Absent is a story about reconciliation and healing the pains of abandonment by fathers.
The production embarked upon a funding campaign and was seeking coverage to support its growth. With a plan in place the production engaged with subject specific platforms as well as outlets interested in Aysha as an industry professional, the production’s key personnel and its subject matter of family, children, family law, parental obligations and so on. Coverage included, Melan Mag, Black Hair and Beauty, South London Press and various radio and Youtubers.