Blog
Managing PR for Education
Educational establishments have historically been separated from public relations (PR). There was an idea that apart for the odd note left in pupils’ satchels for parents, or a noticeboard in the common room, there was no need for communication beyond school walls....
Sainsbury’s Christmas Message is Branded in Feline Shapes
Whatever religion you may (or may not) subscribe to, one cannot but realise that it’s the final countdown to Christmas. The usual signs are here. Halloween is out of the way. Tinsel (however tatty) is roped around local shop shelves. Numerous council houses are doused...
Learning To Love Networking’s Lessons
Admittedly the business tactic called ‘Networking’ has acquired a bit of a mucky name. Some of the reasons for this are its misuse in its early beginnings. Many would use the activity from purely selfish perspectives, as a means to collect as many cherry-picked...
Mapping Out Your PR Engagement
It can be daunting as a client looking for PR services and sometimes the assumptions are that an agent/consultancy is able to magically know what you want. There are some guidelines, which you can arm yourself with (especially helpful in your initial meetings) when...
Once Upon A Time In A PR Story…
Good media content creation contains strong elements of storytelling – not just within the medium itself but in an overarching story or narrative across mediums. Well, what does that mean? One good outcome in specialising in Film and Media PR are the interdependent...
Marketing ‘Empire’s’ Reign Beyond Television
The second season of Fox Television’s ‘Empire’ landed on UK shores early October (2015) in much anticipation. The Lee Daniels (director of ‘Precious’ 2009 and ’The Butler’ 2013) and Danny Strong written/produced product has caused quiet a sensation since its airing on...
