Managing PR for Education

Managing PR for Education

Educational establishments have historically been separated from public relations (PR). There was an idea that apart for the odd note left in pupils’ satchels for parents, or a noticeboard in the common room, there was no need for communication beyond school walls....
Learning To Love Networking’s Lessons

Learning To Love Networking’s Lessons

Admittedly the business tactic called ‘Networking’ has acquired a bit of a mucky name. Some of the reasons for this are its misuse in its early beginnings. Many would use the activity from purely selfish perspectives, as a means to collect as many cherry-picked...
Mapping Out Your PR Engagement

Mapping Out Your PR Engagement

It can be daunting as a client looking for PR services and sometimes the assumptions are that an agent/consultancy is able to magically know what you want. There are some guidelines, which you can arm yourself with (especially helpful in your initial meetings) when...